In 2003 Direct TV set about creating a software solution  to deliver real time video across a number of media platforms. The idea was to create a program that would dynamically build advertising content from a list of assets, this meant that the content being delivered was not pre-rendered and could be changed at any time. The softwares ability to execute such tasks has resulted in a player program that delivers high definition digital content to a number of media platforms that is 100% relevant 100% of the time.

The media displayed is governed by Direct TV’s unique scheduling software. Like the player, it is completely dynamic, with no pre loaded playlists. When the player software is launched, it writes a schedule from time of start-up to 12am. This eliminates loops and pre scheduled playlists, but was also to be the foundation of future features within the program.

In the conceptual stages of the design and functionality it was decided that Direct TV had to be simple, robust, and flexible. The software is driven by basic xml coding that compiles assets to deliver high definition productions to the screen. This also allows the content to be easily changed by various inputs, instantly. Vigorous testing was carried out to ensure that the software could handle all media inputs, file formats and sizes. Direct TV is independent and does not rely on any other programs to function, its only requirement is a Windows XP platform, allowing the software to be flexible and run on majority of home and office computers. Our commercial solutions are accompanied with the simplest of instructions, turn on the power and it will work.

Direct TV was released as a commercial product in 2005, and has since evolved into the version we use today. The software now has the ability to animate images, read MP3 tagging, and deliver dynamic audio. The scheduling software is now completely interactive allowing for fully customised, localised, and variable playlists that can be controlled by any input. The software is now also accompanied by interactive databases spanning various industries, allowing our customers to easily interact with their Direct TV system, and obtain complete control to accurately manage their Digital Signage system.

Direct TV software has been leading the industry with capabilities since 2003 and the companies desire to remain ahead of its industry competitors has seen a dedicated development  team that focuses on incorporating all the latest technologies. Recent developments include the ability to display 1080p content at 200hz to comply with the latest screen technologies, scheduling interaction with bar code scanning, RFID, GPS, and motion sensors, and even gigabit wireless data transfer. Direct TV will continue to deliver a product that will utilise the latest technologies available, ensuring the software delivered to our clients is nothing but the best.